ORF (Österreichischer Rundfunk, Austrian Radio) reports on the views of sports sociologist Robert Gugutzer of the University of Frankfurt. He maintains that the World Cup provides for a “We-feeling” in times of gloablisation. He holds that the World Cup “has the same function as religion. It is lived in community. It is a reprieve from daily life, it makes use of symbols and rituals.” That big-crowd events are so beloved indicates an enduring great need for community and collective belonging – despite all tendencies toward individualization. The importance of traditional communities such as the church, and even families, is shrinking. New forms come in their place. “Public viewing is a harmless opportunity to express ones identification with the collective, such as one’s own nation, with relish, creativity, and good fun.” Further: “Public viewing is an out-of-the-ordinary unique world, temporally and spatially delimited, with quasi-religious character.” There are processions together to a place of gathering, singing of songs, and ecstatic exuberance to express hope. The focus is not on an individual soccer player or soccer as a sport. “Rather, it is an individualized God, one’s own ME, that is celebrated with the large crowd.” Thus even people who understand nothing about soccer join in celebrating.